New: A Comprehensive Strategic Planning Process and Kit
For Small and Medium Size Businesses (SMBs)
AirTight Management's STRATEGIC PLANNING SYSTEM
The AirTight Management Strategic Planning System and Implementation Kit provides not just the skills training and process tools but also 7 audio CDs plus over 200 files on CD you need including:
- Sample Strategic Plans
- Agendas
- Competitive Mapping Tools
- Printable Worksheets
- Blank Templates
- Marketing Tools
A professional strategic planning facilitator can cost from $10,000 to $25,000. With this complete strategic planning kit you can get many of the same benefits at a fraction of the cost. You can create an optimum strategic plan and achieve superior results for your company using this kit and processp
The Strategic Planning Process is the most critical process in your organization. A poorly designed strategic plan can create insurmountable problems in your business and often squanders opportunities that you are never presented again. To get the most out of your management team you need a tightly choreographed strategic planning process that will allow maximum collaboration to leverage all the wisdom, experience and knowledge in your business.
DOES YOUR COMPANY NEED A STRATEGIC PLAN?
Signs that your organization needs a re-invigorated strategic plan:
Management team can not ALL state clearly where the company is going toward at least one year out and quarterly corporate priorities
Trouble hiring quality senior people
Lots of competition for resources which causes friction
Employees avoid responsibility and taking reasonable risks
Employees think management is poor
There is a lack of appropriate corporate culture and commitment and significant turnover
Creating a good strategic plan can and should take weeks of collaboration. One way to reduce that time - and the resulting costs - is a better understanding of the process and elements of strategic planning. This kit will help you understand and implement a good Strategic Plan by laying out best practices to go through this process. The kit contains seven audio CDs as well as sample plans, blank templates, printable worksheets and even agendas for the key meetings all companies should have.
WHAT IS A STRATEGIC PLAN?
The Strategic Plan is the foundation of your company that makes all the decisions about "what" you will do long term and the strategies for "how" it will get done.
The Strategic Plan is also a framework for the decisions everyone makes in your company and provides the basis for more detailed planning of daily and weekly decisions and priorities. Without a good strategic plan in place you can be sure people will be making many poor decisions that are based on their own personal perspectives instead of a corporate perspective.
The Strategic Plan also helps to explain the business to others in the organization to inform, motivate and getting them involved. It builds unity and passion in the management team and even individual employees. The Strategic Plan therefore will get the most out of your management team and allow maximum collaboration to leverage all the wisdom, experience and knowledge to grow your business. Research has shown that companies with good goal setting systems perform 56% better than companies without such systems in place.
ABOUT BOB NORTON
Bob Norton has been a highly successful CEO in 4 software and service companies, 2 of which he grew to over $100M in sales. He is now Founder and CEO of AirTight Management, C-Level Enterprises, Inc.,and StartupPlanet.com and a speaker and author of four books on entrepreneurship, management and leadership.
CEO since 1989
CEO Coach since 2001
Grew 2 companies to over $100 million from startup
Creator of The CEO Boot Camp
Product development expert and past VP of Engineering and CTO
Here is What a Good Strategic Planning Process Will Do For You Long Term:
The Strategic Planning Process validates and refines your target market(s), value proposition and other strategies of the business across all disciplines including: sales, marketing, finance, product development and operation to optimize the opportunities of the business and minimize risks
The Strategic Planning Process will synchronize the internal thinking and priorities of the senior managers and insure they understand many broad business concerns they may not see from their area of the business (department and discipline myopia)
The Strategic Plan will create the process to connect long-term vision with medium term corporate objectives in a way that focuses people on the most important issues
The Strategic Planning Process will (when done well) tap all the experience of the management team to create a brainstorming and collaboration environment that creates a better solution and improves the business design and success
The Strategic Planning Process will connect the timing and insure the proper resources are available to achieve the major corporate objectives one time and one budget
The Strategic Planning Process will activate invisible brain functions (proven by neuro science) and reflexes in the subconscious (called the Reticular Activating System) that increases the personal performance of everyone in the organization
The Strategic Planning Process will identify challenges and opportunities that might otherwise fester beneath the radar of the CEO and others and become serious problems later...
In fact, the greatest value of completing this Strategic Planning Process is not even the resulting plan itself! It is the energy you have now generated with your team as you worked together to create an achievable plan on how you will build a great company together!.
BENEFITS OF AIRTIGHT'S STRATEGIC PLANNING KIT
AirTight’s Strategic Planning Kit can be used by companies of any size at any point in their growth cycle but it is designed especially to be practical for small and medium size businesses. Larger companies should use it in each division of their company with a separate process for different products and/or product lines. Even if someone had all this wisdom and knowledge you couldn't even get someone to type all this stuff into a computer for the cost of this entire kit and audio training set.
You'll learn the three-step collaborative process you can use with your team over a period of weeks to develop and optimize a long-term plan for your company. This process will:
Maximize communication and collaboration to tap into all the experience and knowledge of the entire team
Insure everyone on your team is up to speed on all the strategic issues and interdependencies
Develop a set of annual and quarterly objectives that are realistic but also stretch the team?s and company?s overall performance
Guarantee close examination of the competitive landscape and understanding of that by the management team
Enhance innovation of the company and yet manage the risk that is always the flip side of innovation
Tap into the power of the subconscious mind and proven organizational psychology principles
Insure that each department and all its members are on board
Get total buy-in from the team members so they believe in the plan and see it as their own, not handed down from the corner office, board, or owners
Document everything to make sure there is complete accountability by department, and subsequently for each person who?s individual goals will be mapped into the corporate goals in a way they can understand.
Our Strategic Planning Kit Includes All of the Following items:
Three training manuals and a license to copy and print as many as you need for use within your company of no more than 75 people (small license fee applies for companies over 75 people, please call (508) 616-5552).
Audio training on developing your corporate vision further and the foundational principles of company growth and what must evolve as a company grows.
Corporate Growth - Foundational Management Concepts, Models and Vision
The Six Management Systems For Best Practices in Small to Medium Size Businesses (2 CDs)
Strategic planning process outline and roadmap diagram with three Strategic Planning Manuals for your team.
The famous one page strategic plan. Step #1 of the three step strategic planning process.
Audio training CD on the strategic planning process itself.
Audio training CD on managing risk and driving innovation. Innovation always requires some risk taking so these must be done together.
Two audio training CDs on strategic positioning and the tools to develop maximum differentiation, pricing power and competitive advantage. This is what they teach at Ivy League business schools, only customized for small and medium size businesses to be highly practical.
One data CD with all the forms, worksheets and agenda items you need with PowerPoint templates, spreadsheets and sample plans and a license to use this with up to 100 person companies (additional license fee for larger companies).
This is NOT just a training program with the process and best practices -- It is a comprehensive kit with all the supporting files you need from examples to templates for each step of the process.
Our Comprehensive Strategic Planning Kit Has All the Tools You Need to Develop a Superior Corporate Strategic Plan.
WHAT MAKES A SUCCESSFUL COMPANY?
You've heard the saying "you can't build a house without a solid foundation". The same is true of a business. Without a solid Strategic Plan, almost any business will crumble and fail eventually. Often businesses are even destroyed by their own success because they do not have the infrastructure to support growth. These traps can be avoided by good strategic planning because multiple scenarios are typically going to be explored in a good process.
Other times, businesses fail because they do not have the infrastructure to grow. These traps can also be avoided by good strategic planning as some scenarios are explored. This exploration also deepens the understanding and synergy, not to mention teamwork, of any management team.
Hope is not a strategy! Many businesses rely on gut instinct and a "whiteboard strategy" that gets erased the next week. Strategic Planning is by far the most critical process in your organization. It is necessary not only so that you don't lose sight of your ultimate objectives, but also to create complete synergy and understanding of objectives and priorities for everyone in the company.
Companies and owners often lose everything they worked years for because they have the wrong strategy, market or focus. This is often because they do not do the right strategic planning process but just go with the "flow of the market". Well the problem is that most everyone else is going with the flow too. Therefore you end up with many competitors and a commodity product and/or service with commodity pricing because most competitors converge on the same position in the market over time.
To build a successful business you need to be differentiated and a thought leader in your market - ahead of what the customers are asking for today. All the tools you need to stretch your business beyond commodity are included in the AirTight Managment's Strategic Planning Kit.
Only: $369 This includes all seven audio CDs plus the implementation data CD with over 200 supporting files to help you generate the best strategic plan possible.
OUR GUARANTEE: We offer a complete 60 day money back guarantee - no reason needed so you have nothing to lose and everything to gain. This kit and information offers much leverage for your business so you can literally make and save millions using this information - this is not hype but the reality of the leverage of owning your own business and building equity in it.
Take a look at the additional material you will receive as part of the implementation kit:
CLICK HERE
You will also recieve:
A guide to the support files so you can use and find just the ones you need for your situation
A spreadsheet to set your strategic planning schedule with each step on the overall agenda as any project like this should be spread out over many weeks to do well
The famous one-page strategic plan tool which condenses down the most important issues for each timeframe and allows easy iteration as the plan comes together
A business case tool to give people who want to propose new products, markets or initiatives of any kind to help them present a rational business case to the team
Detailed files on marketing and branding including marketing, messaging and brand development tools
Business model design worksheets and exercises
Training and forms for Risk Landscape Mapping and analysis
Sample strategic plans
A sample award winning 40-page business plan
A 122 page ebook on designing a business and optimizing your business model (sold separately for $77)
A management team analysis and planning tool to help identify dangerous holes in your management team and plan for the future
Sample financial plans in spreadsheet format
Articles and tools on developing and optimizing your corporate vision
Sample Competitive Landscape Maps with complete instructions - This is the competitive positioning system taught at Ivy League business schools if you wanted to pay $100,000+ and spend 2-3 years getting an MBA
And over 150 others files, tools and forms that you can use as needed for your situation
If we haven't convinced you to invest $369 dollars by now, I guess this kit is just not for you. Unfortunately, you will never know what you lost. We take all the risk with a 60 day money back guarantee - what are you waiting for? CEOs, entrepreneurs and senior managers must be decisive and move quickly today. This is one of the best values you will ever find to improve your business. You can call (508) 616-5552 to learn more or to place a phone order but the quickest way to insure fast delivery is using our secure online shopping cart and a credit card.
This is NOT just a training program with the process and best practices -- It is a comprehensive kit with all the supporting files you need from examples to templates for each step of the process.
To build a successful business you need to be differentiated and a thought leader in your market – ahead of what the customers are asking for today. All the tools you need to stretch your business beyond commodity are included in this Strategic Planning Kit.
OUR GUARANTEE:
We offer a complete 60 day money back guarantee - no reason needed so you have nothing to lose and everything to gain. This kit and information has so much leverage for your business you can literally make and save millions using this information - this is not hype but the reality of the leverage of owning your own business and building equity in it.
Only: $369
This includes all seven audio CDs plus the implementation data CD with over 200 supporting files to help you generate the best strategic plan possible.
ABOUT BOB NORTON
